Integration is a great way to make your business run more efficiently, advance quickly and ultimately create more revenue. It is important to continuously integrate new software and apps into your eCommerce site in order to keep up-to-date and get ahead in the market.

Here are 5 integrations for eCommerce that, if you don’t have them already, boost business growth and help your site run smoothly.

Cloud-based CRM’s

Cloud-based CRM (Customer Relationship Management) systems, such as Salesforce, help to drive growth and sales for eCommerce businesses. Not only does this type of CRM store customer data such as accounts, details, previous purchases, etc. but they also provide data-driven insights, so that sales teams can analyse and nurture potential leads.

Cloud-based CRM’s can also connect to any app or device in the cloud or on-premise, which means that all of your business apps pass data to one another smoothly and efficiently.

Livechat

Michael Kansky, the CEO of Live Help Now, reportedly stated that eCommerce stores using live chat saw an increase in order size between 100% and 300%.

Customers with access to live chat can have their queries and concerns answered within seconds or minutes. These customers tend to have a higher confidence rating in the business: increasing trust, loyalty, and likelihood of return.

AI

Artificial Intelligence is an effective marketing strategy for increasing relationship development with your customer basis through effective engagement and the personalisation of user experience.

In B2B settings, by providing reports of opportunity insights and lead score estimation AI can increase productivity by alerting sales teams of trending deals.

In B2C, chatbots can hold automated conversations to boost conversion, through recommendation engines that provide tailored suggestions to the consumer as they shop.

Instagram

Instagram is one of the fastest growing social apps for eCommerce sites. With over 500 million daily active users, it carries the potential to make a huge impact on your prospective market and makes for a valuable integration.

There are plenty of handy tips and tricks online for building a large Instagram following. Using strategic hashtags, compelling photographs, and engaging captions are but to name a few.

Businesses can also now use Instagram to sell products directly to their users, with their new ‘Shoppable Posts’ feature. Thanks to this feature, users can complete their buying journey from discovery to checkout without ever leaving the app.

Instagram is particularly good at targeting the market for your USP, as people tend to only follow and subscribe to their personal interests. Engage your audience and consistently update your followers, and see results.

CDN Service

Content Delivery Network (CDN) services place connecting servers in different parts of the world, in order to reduce the distances between the original hosting servers and display website elements quickly and efficiently to their ‘nearest local servers’.

Ecommerce sites usually hold large quantities of product information that they want their customers to be able to see in real-time on a global scale.

Ecommerce shoppers are often convenience-minded, and keeping loading times faster increases the chance of customer retention and return by enhancing customer experience.

Ecommerce integrations can be confusing for some, and time consuming for others. A1 Technologies offers eCommerce services that help your business to thrive by handling the technology side for you, so you can focus on growing your business.  Get in touch today, we would love to hear from you.

Julia Sinclair-Jones

Tech writer and ex-software developer with a penchant for travel, techno, and data. Spreading the word of secure, manageable, optimised IT solutions for everyone.